Mayan Families

Ever since she was a child, Marta, a 28 year old indigenous woman from Guatemala, was curious about what it meant to become a woman. Stigma and lack of access to information meant she didn’t get the resources she needed at the time. Now, she’s learning this vital information to provide a better future for herself and her children.

Challenge

The Guatemalan NGO Mayan Families was launching a campaign to fundraise their Women’s Health initiative, which includes free pap smears, health care and women’s health and sexual education for women who don’t have access to it. They needed a short film to both showcase the work they had been doing for the past 2 years and demonstrate the need for their services in the region.

Work

Instead of just filming the workshop, we partnered with Marta, a former student of the Women’s Health workshop, to tell her story of change. Marta was the perfect example of why the program was so necessary, having both learned at the workshop and received free health care that improved her life. Rosa, one of the workshop’s educator, also participated to explain the NGO’s side.

Results
  • The campaign received a high level of engagement from the audience and it helped the fundraising efforts greatly. 
  • The film resonated with the audience and received very positive feedback, with several donors reaching out to express how much they enjoyed it.
  • The NGO used the short to start their influencer program, as several influencers felt strongly moved by the short and that the quality of the video was high enough to share on their personal channels.
Maho and David have a rare combination of creative excellence and impeccable organizational abilities. We reached out because we were captivated by their visual storytelling, and we were further impressed by their thorough pre-production work, which allowed us to have a clear idea of the film before they even started shooting. They were a pleasure to work with!
Carrie KlemencicMayan Families

Story Details

  • Client: Mayan Families
  • Produced by On the Road Media
  • Location: Guatemala
  • Date: January 2018
  • Music: Motions by Caleb Etheridge and Penny Joyful by Hill, licensed through Soundstripe
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